What criteria should Mall of America use in adding new facilities to its complex?
What criteria should Mall of America use in adding new facilities to its complex? (a)The criteria for the new facilities of the Mall of America should be advanced, high-level, unique, safety, and not a duplicate of what they have. For the retail stores, the merchandise does not have to be expensive, but memorable or interesting or something related to the Mall. Why has Mall of america been such a marketing success so far? The key reason for the success of Mall, especially from the marketing perspective, is the effective marketing strategy that positioned the Mall not only as the largest...