What is below the line BTL?
What is below the line BTL? Below the Line Below-the-line marketing or BTL advertising consists of very specific, memorable and direct advertising activities focused on targeted groups of consumers. Often known as direct marketing strategies, below the line strategies focus more on conversions than on building the brand. What does BTL mean in advertising? Below-the-line advertising Key Takeaways. Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing. What is BTL marketing examples? Examples of BTL promotion...