How to Use Direct Marketing Myths to Your Advantage
A few years ago, swarms of marketers declared direct marketing dead. And if your competition believed them, that’s great news for you. The truth of the matter is that direct marketing is still very much alive, but most companies are still doing it the wrong way. That’s also good news for you, because we’re going to show you how to do it the right way. Here are some of the most-believed myths in the world of direct marketing today, and the hidden potential that each one hides. Myth: Email Marketing is Glorified Spam Email marketing is only as spammy as...