What is a gondola end?

A gondola end is a merchandise display on a shelving unit at the end of an aisle in a retail store and is often thought of as a secondary site to sell products. Versatile and flexible shelving. Easily adaptable shelving to fit a range of products.

What is a gondola in advertising?

A gondola (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls.

What are the different types of gondolas?

There are three main types of gondola shelving that are designed for specific applications in your retail store: wall gondola, island gondola, and end cap gondola.

What are gondolas used for in retail?

Gondola displays are freestanding display fixtures used to showcase products. Most gondolas have a flat base and shelves, hooks or other ways to display products. You can arrange shop gondolas in an end-to-end display to create rows of shelves or at the end of an aisle to showcase high-end or special items.

What is the end of an aisle called?

endcap
In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle.

What is end cap display?

In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. The display of products on the endcap is sometimes also called a feature.

What is the front of a gondola called?

bow iron
The front part of the gondola is called the “bow iron”, it is not just ornamental as each element of its design has a hidden meaning! The rear-facing tooth shape symbolizes the Giudecca island area. All the iron has the form of inverted “S”, a reference to the Grand Canal and the well known Rialto bridge.

What is shop shelving called?

gondola shelving
What is gondola shelving? This is a question commonly asked when buying retail shelving. Gondola shelving is a double-sided, free-standing unit with retail shelves on both sides, suitable for placement in the centre of the shop floor to divide the shop and create aisles.

What is end aisle display?

An exhibit of a product set up at the end of the aisle in a retail store to call attention to a special offering or price. See: Trade Sales Promotion.