What is the target market of KitKat?

At present, the target market of the product consists of the people that have been loyal to the brand for decades and children. Other types of customers seem to choose other types of snacks, which implies that Kit Kat may need to rebrand itself to have a wider appeal.

Is there a green tea KitKat?

Crisp cookie wafers are drenched in smooth white chocolate infused with sweet matcha green tea flavor for a delicious twist on a candy classic. Green tea Kit Kat bars are a hit in Japan, and now they’re making waves here with a limited supply of bars. Don’t wait to stock up!

What is KitKat brand personality?

The team decided to use ‘moment marketing’ and interacting with other brands online as a new way of bringing the KitKat brand personality – which Stewart describes as fun, empathetic and playful – to life.

Are green tea Kit Kats vegan?

Are There Vegan KitKats? Created in 1935 by English confectionery Rowntree’s of York, KitKats are world-renowned — Japan, for example, has had more than 300 special flavors since 2000, including green tea, azuki bean, and sakura blossom. But there has never been a vegan version in the candy brand’s 84-year history.

Why is Kit Kat so popular?

The chocolate brand has grown immensely popular in Japan due to Japan’s omiyage (gift-giving) culture, with the country being the brand’s biggest consumer in terms of both sales and profits. However, another main reason for it’s popularity is in its serendipitous name.

What is the price of Kit Kat?

Kit Kat Kitkat Chocolate, Rs 20 /piece Candy Land | ID: 15782622112.

What flavor is the Green Kit Kat?

Matcha
Matcha Kit-Kats have a flavor of green tea and chocolate. The green tea is pronounced but not so strong that someone new to green tea might dislike it. Good price.

Where is KitKat most popular?

Japan
So then, how did Japan become the Kit Kat capital of the world? The chocolate brand has grown immensely popular in Japan due to Japan’s omiyage (gift-giving) culture, with the country being the brand’s biggest consumer in terms of both sales and profits.

What is the slogan for Kit Kat?

Have a Break. Have a Kit Kat
The first use of the tagline ‘Have a Break. Have a Kit Kat’, written by the agency’s Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

What is the most popular Kit Kat flavor in Japan?

1. Japanese Kit Kat Matcha Green Tea Japanese Kit Kat Matcha Green Tea ($6) is the second most popular Kit Kat flavor, following the original milk chocolate flavor.