What was different about the New Coke?
What was different about the New Coke?
U.S. In April 1985, the Coca-Cola Company introduced a new formula for its Coca-Cola soda, known informally as New Coke. Blind taste tests indicated that consumers seemed to prefer the sweeter taste of rival Pepsi, and so the Coca-Cola recipe was reformulated.
What is Coca-Cola features?
| Product Category | Carbonated Soft Drinks |
|---|---|
| Brand Positioning | Coca-Cola® is part of life’s enjoyable moments with others, because Coca-Cola® is the authentic cola sensation that provides uplifting refreshment. |
| Target Audiences | Adults |
| Features and Benefits | Uplifting Refreshment; Great Taste; Goes Well with Food. |
How did New Coke end up being a disaster?
On the street it was considered a national disaster. New Coke ads onscreen at the Houston Astrodome were booed, and original Coke was hoarded or sold at Prohibition-style prices. The Coca-Cola Company lost millions in research and advertising costs but gained three times as much in free advertising.
What is the taste of the New Coke?
TIME’s food critic Mimi Sheraton weighed in on the taste too, deciding that the new soda wasn’t all that different: New Coke seems to retain the essential character of the original version in that it, too, imparts faint cocoa-cinnamon overtones and has a balanced, smooth body with no sharpness or overpowering flavor.
What was the reaction to the New Coke?
On the street it was considered a national disaster. New Coke ads onscreen at the Houston Astrodome were booed, and original Coke was hoarded or sold at Prohibition-style prices. In addition, New Coke was dumped publicly into the sewers in Seattle. After 77 days the previous version of Coke was brought back as “Coca-Cola Classic” on July 11, 1985.
When did Coca Cola come out with the New Coke?
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don’t mess with a classic. If it ain’t broke, don’t fix it. The time-tested adage appears to be the lesson from Coca-Cola’s disastrous introduction of “New Coke.” Except in 1985, Coca-Cola indeed thought its signature brand was broken.
Is the New Coke good for the company?
In fact, New Coke wasn’t actually all bad for the company. Coca-Cola denied that New Coke was an elaborate marketing stunt, though that was a popular theory. Still, even accidentally, it worked. Coke’s stock soared when the classic formula came back and even in those anger-filled months between April and July,…
TIME’s food critic Mimi Sheraton weighed in on the taste too, deciding that the new soda wasn’t all that different: New Coke seems to retain the essential character of the original version in that it, too, imparts faint cocoa-cinnamon overtones and has a balanced, smooth body with no sharpness or overpowering flavor.
On the street it was considered a national disaster. New Coke ads onscreen at the Houston Astrodome were booed, and original Coke was hoarded or sold at Prohibition-style prices. In addition, New Coke was dumped publicly into the sewers in Seattle. After 77 days the previous version of Coke was brought back as “Coca-Cola Classic” on July 11, 1985.
What’s the difference between old and New Coke?
In many areas, New Coke was initially introduced in “old” Coke packaging; bottlers used up remaining cans, cartons and labels before new packaging was widely available. Old cans containing New Coke were identified by their gold colored tops, while glass and plastic bottles had red caps instead of silver and white, respectively.
When did they come up with the name New Coke?
New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April 1985 by the Coca-Cola Company. In 1992, it was renamed Coke II. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years.