Can I use the word Super Bowl in advertising?

“Super Bowl” Events or Parties. A bar or restaurant that has a public performance license to show television programs on its premises has the right to show the Super Bowl broadcast to its patrons, but if it uses the words “Super Bowl” in its advertising to attract customers, the league will object.

Who owns the rights to the words Super Bowl?

The NFL
The NFL has trademarked the terms “Super Bowl” and “Super Sunday,” but that doesn’t mean it actually controls all rights to the phrase. Instinctually, we all know that can’t be how the law works. We see and use trademarked names for things all the time.

Is the NFL trademarked?

“NFL,” “AFL,” and the names and nicknames of all NFL teams are also registered trademarks, owned by the NFL. In fact, even if the terms are not used, it could be considered a copyright violation if the game is broadcast on a screen larger than 55 diagonal inches, or requires payment by viewers.

Why does the NFL call it the Super Bowl?

When the AFL and NFL merged, that meant they’d have a championship game between the two previously separate leagues. Hunt wrote a letter to NFL commissioner Pete Rozelle in 1966, saying, “I have kiddingly called it the ‘Super Bowl,’ which obviously can be improved upon.”

Can you say Super Bowl on social media?

Super Bowl Advertising Guidelines: The Don’ts Whether you’re writing campaign messaging, creating promotional materials, boosting your brand’s social media posts, or coordinating a giveaway, make sure to adhere to these guidelines: Do not use the words Super Bowl or Super Sunday.

Can’t legally say Super Bowl?

Trademarks run amok. It’s that special time of year again where we here at Techdirt need to remind you that, no, the NFL cannot keep you from referring to The Super Bowl as The Super Bowl, full stop.

Why is it illegal to say Super Bowl?

An ad exec explains. Simple: They cannot say “the Super Bowl” unless they pay for that privilege, because it is a registered NFL trademark and has been since 1969. The league also owns the term “Super Sunday,” all the team names, logos, and uniform designs, and the Super Bowl shield graphic.

Can you use the phrase Super Bowl?

Do not use the words Super Bowl or Super Sunday. Avoid using the specific team names. Stay away from incorporating the NFL logo or team logos within your creative materials. Do not use a football player’s name.

Are NFL colors trademarked?

The NFL, and the teams that make up the league, hold exclusive rights to a variety of items, including logos, the names of companies, designs, and packaging used for products. This is true whether the trademark symbol is used or not. Some of the trademarks owned by the NFL include: Colors, emblems, and symbols.

Is Monday Night Football a trademark?

®, are registered trademarks of ABC Sports, Inc. MONDAY NIGHT ONLINE is a trademark of ABC Sports, Inc. All other titles, characters, names and graphics are trademarks of ABC, its parent and affiliated companies or ABC’s sponsors and program suppliers.

Which team won most Super Bowls?

Tampa Bay Buccaneers
Super Bowl/Latest champion

What are the trademark regulations for the Super Bowl?

Trademark Regulations Applicable to the NFL Super Bowl 1 Trademarked Terms 2 Product Promotions. Because the NFL has a firm grip on its legal marketing rights, it is free to license the trademarks listed above at a very high price. 3 Media Promotions. 4 Viewing Parties. 5 Nominative Fair Use.

Why can’t brands say ‘Super Bowl’ in advertising?

As the Super Bowl approaches, many brands have been mentioning “the big game,” describing things as “super” and emphasizing their connection to the general sport of football in their advertising, but they can’t mention the Super Bowl without paying the NFL, which owns the trademark on “Super Bowl.”

Why do you need to license NFL trademarks?

In addition to the need for licensing NFL trademarks for product promotions, companies and media outlets must also license the trademarks if they wish to support their own sales, broadcasts or publications. Calling a news station “your Super Bowl headquarters,” for example, requires the licensing fee.

How much money has the NFL invested in the Super Bowl?

“They’ve invested millions and millions and, at this point, probably close to a billion dollars in the game, the event.” Aerial view of Hard Rock Stadium for Super Bowl LIV. The NFL has held the “Super Bowl” trademark since 1969, according to U.S. Patent and Trademark Office records.