How do I protect an unregistered trademark?

Such unregistered mark can still be protected under common law tort of “Passing off”. Thus, owner of an unregistered trademark may be able to prevent use by another party of an infringing mark pursuant to the common law of passing off.

How do I protect my logo?

If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans. By using the trademark symbol, you notify other people that products they use are your property. In order to prevent unauthorized use of your mark by third parties, you have to choose a strong one.

Can I use logo without registration?

The brief answer to this is clear no. The applicant can either file application with only word mark or only logo or with both choosing the appropriate category of the Trademark. Online TM Registration allows your different categories under which the application will fall.

How do you legally claim a logo?

For the copyright of a logo, you need to present a graphic representation of your logo. Next, you’ll need to upload your logo file and pay the registration fee of $35 with a credit or debit card, electronic check, or your deposit account with the United States Copyright Office.

What if trademark is not registered?

An “unregistered trademark” is one which does not possess legal benefits. But in some cases, an unregistered trademark may get common law benefits. Thus, owner of an unregistered trademark may be able to prevent use by another party of an infringing mark pursuant to the common law tort of passing off.

What legal action can be taken by a person for unregistered trademark?

As per Section 27 of the Act, no action for infringement can be taken in case of an unregistered trademark. Whereas, if a registered trademark is infringed, the aggrieved person can sue and take action for such infringement of his mark and can even ask for reliefs.

What is the difference between a registered and unregistered trademark?

An unregistered trademark or common law trademark is an enforceable mark created by a business or individual to signify or distinguish a product or service. It is legally different from a registered trademark granted by statute.

What can you do about an unregistered trademark?

Although the range of protection is limited to the region where you use your unregistered trademark, you can protect an unregistered but valid trademark from infringement and dilution under common law. This means you can send a cease and desist letter to try to stop someone from using the trademark without your license.

Why are there so many logos that are not used?

The why’s behind their non-use are plentiful. Some were accidentally too similar to other logos I discovered, others didn’t fit the project spec, and still others weren’t liked by the clients. Still, despite their non-use, I enjoy them and hope you do as well. Originally for a home construction and design company.

What does it mean if your logo is not legible?

Don’t overlook the quality of your logo’s image file. If it’s not the right size, your logo may become pixelated when scaled. That may also mean your logo text isn’t legible — a huge no-no. You’ll want to test the logo at different sizes to double-check that your company name remains readable.

What to do when your logo is wrong on your website?

Thankfully, WordPress and Squarespace allow you to preview how your site appears on mobile, tablet, and desktop screens. Remember to keep a close eye on logo alignment, whether it’s left justified or centered in the header. You’ll be able to immediately see if the design is delivering your vision and quickly make changes.

Can a registered logo be changed in a couple of years?

Your logo might change in a couple of years. Only the exact version that is registered is legally protected, and you could actually weaken the registered trademark’s rights by using variations. Also registered logo trademarks must continue to be used in order to retain their rights.

What happens if someone else uses your logo?

Someone else using your logo can diminish the value of your brand and your products. If your logo is registered as a trademark, you’re able to stop someone else from using it. Lawsuit: When your logo is registered with a trademark, you have the right to sue anyone who uses the logo without authorization.

Do you have to register your logo as a trademark?

There are many benefits to registering your logo for a trademark. There is no requirement to register your logo as a trademark, but there are benefits for doing so. Priority: Registering your logo as a trademark gives you the priority to use that mark.