How To Use Email Marketing To Promote Your Casino Platform
The casino market has become more competitive since technology trends have been integrated into the industry. For that reason, many casino operators find it challenging to stand out in the market. With over 2000 casinos available globally, staying ahead of competitors requires operators to use result-driven marketing techniques.
To market your online slots and other casino games, you can use many marketing tools available in today’s internet world to reach more audiences. Social media adverts and affiliate marketing work; however, if you want a more personal approach to your casino marketing, you should consider email marketing.
What is Email Marketing?
Email marketing is a direct and digital marketing strategy that you can use to promote your casino offers and services using emails. It provides a way to send your customers a new offer alert on your platform.
This marketing approach can also transform your business marketing strategy with lead generation, brand awareness, relationship building, and customer retention. Email marketing is like broadcast communication — you can reach out to as many clients as possible with a click on your phone or computer.
Advantages of Email Marketing for Your Casino Platform
The following are some of the benefits that email marketing would give your gambling platform:
- It’s cost-effective
Email marketing is one of the cheapest forms of marketing. To get started, all you need to do is to subscribe to an email service provider. You won’t pay for adverts, printing, or media storage.
- It’s permission-based
Unlike other forms of marketing where you have to convince new people to try out your product, an email list will contain people who are aware of your product and willingly subscribed to receive communications from you. These people are likely to try out your offers.
- It’s flexible
You don’t need a graphic or video for every email you send. According to your preferences, you can attach a graphic to your mail or send texts alone.
- It’s personalized
Emails can be personalized, thanks to email service providers. Before sending your message, you can leave spaces for each customer’s first name.
Then your clients will receive your text, including their names, making your messages look friendly. Also, you can segment your list so that each client only receives messages in which they’re interested.
- Its effectiveness can be measured
When you run an email campaign, you can check its effectiveness using analytics software. It allows you to try out different kinds of copy, heading, and design to evaluate which one is effective.
How to Use Email Marketing to Promote Your Gambling Platform
The following are ways you can use email marketing to get more customers and maintain your existing customers:
- Get customer emails and email service providers
To begin your marketing campaign, you’ll need lists of customers’ emails. The list will contain people who have shown interest in your business and accepted to receive advertising emails from your company. You can get emails from the registration page of your website but make sure you give them a chance to choose.
After getting customers’ email lists, the second step is to get an email service provider software. This software will help you manage your emails and automate messages. Before you pick a platform, ensure they accept gambling platforms so you won’t waste your time and money.
- Welcome email
After collecting the address of someone who showed interest in your platform, you should send them a welcome email. It’s the first email you’ll send, so you ensure that you make an excellent first impression. Ensure it’s not too long and passes the intended message.
- Informational letter
You can send your lists a letter that contains important information about your platform. These can be website changes, rule updates, and site upgrades.
For instance, you can inform users about a new game you just added to your game library and ask them to try it out. Also, you can invite them to try out a tournament you just set up on your platform.
- News and statistics
Periodically, maybe once or twice a month, you can send your customers letters showing your website’s achievements over the weeks and even how secure your payment system is.
Also, you should add information about the player’s gaming statistics over the weeks. How much money they won and wagered, and the records the players achieved. These numbers would make your users want to keep using your platform.
- Transaction notifications
If your customers have some money left on the platform, you can send them an email reminding them of their balance and telling them to try out some of your games.
Also, whenever they make a transaction on the platform, send them a confirmation email so that they can keep track of their credits and debits.
- Direct communication
You can automate your software to send a customized message to your customers. However, you should ensure the text isn’t too long since you’ll be addressing the user directly. Another way to use this technique is to congratulate users after a win or on their birthday and give them a discount.
Also, during the festive period, you can provide them discounts on your games or thank them for their loyalty to your platform. This technique will show your customers that you care about them and are not only after their money.
With a powerful email marketing strategy, you can increase your customer base without spending much money. In addition, you can automate most of your campaigns, giving you time to focus on other aspects of the business.