What do you mean by open web analytics?

Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your web sites and applications. OWA provides web site owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs.

What is the process of web analytics?

Web analytics is the process of analyzing the behavior of visitors to a website. This involves tracking, reviewing and reporting data to measure web activity, including the use of a website and its components, such as webpages, images and videos.

How do I create a website analytics?

To start collecting basic data from a website:

Create or sign in to your Analytics account: Go to google.com/analytics.
Set up a property in your Analytics account.
Set up a reporting view in your property.
Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.

How can I test my website analytics?

Web Analytics Process

Initiate with a proper definition of business goals.
Identify key performance indicators to track the achievements.
Collect authentic and precise data.
Data Analysis.
Based on the assumptions from analysis perform test alternatives.
Implement insights on the basis of data analysis or website testing.

Which Web analytics tool is best?

The 10 Smartest Web Analytics Tools

Google Analytics. Google Analytics is one of the best free tools that any website owner can use to track and analyze data about Web traffic.
Spring Metrics. Spring Metrics has taken the analytics tool and made it simpler.
Woopra.
Clicky.
Mint.
Chartbeat.
Kissmetrics.
UserTesting.

What is the purpose of web analytics?

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

When using web analytics you should?

Five key web analytics you should be tracking

Overall traffic. When we talk about web traffic, we refer to the number of visits your site gets over a specific period of time.
Bounce rate.
Traffic sources.
Desktop vs.
New and returning visitors.

Do I need to pay for Google Analytics?

Well, yes and no. Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.

How do you use web analytics?

12+ Ways to Use Web Analytics for Better Content Marketing

Don’t let them leave, show the way. We like looking at pages with high page views that also have high exit or bounce rates.
Get to the bottom.
Look at the intent.
Can you buy a beer?
Learn from your referrals.
Take a long-range view.

How to install open Web Analytics (OWA) on your server?

1 Open the browser and point it to http://example.com/owa/. Replace the example.com with your domain name or IP address of the server where you have installed the OWA. 2 You will get the following screen. Click on Let’s Get started 3 Now the Open Web Analytics will ask to enter the MySQL/MariaDB database details.

What is openopen web analytics?

Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application. Easy. Open. Web Analytics.

How do I get the tracking code in open web analytics?

Log into Open Web Analytics. From the dashboard, click Get Tracking Code. Copy the Javascript or PHP tracking codenear the top of your website index file. Click View Reportsafterwards to view analytics. You can edit the tracking settings from the Edit Profilesection and general configuration settings from the Administrationlink at the top.

What is easy easy web analytics?

Easy. Open. Web Analytics. Open Web Analytics is an open source web analytics software framework that you can use to track and analyze how people use your websites and applications. Learn more…