What does Optifade mean?

GORE™ OPTIFADE™ Concealment is the first concealment system designed around animal vision and not human eyesight. Unlike mimicry camouflage, GORE™ OPTIFADE™ Concealment prevents your prey from recognizing you as a predator – even if detected – making you NOTHING in their eyes.

What is Sitka Optifade?

GORE™ OPTIFADE™ breaks the mold by using a digitally rendered blend of micro and macro patterns to fool animal vision. Created by a renowned team of camouflage and animal vision experts, GORE OPTIFADE Concealment takes into account how elk and mule deer see when looking through vegetated terrain.

Who owns Gore Optifade?

W.L. Gore & Associates
W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX branded products, today announced that it has developed GORE® OPTIFADE™ Concealment – the first visual concealment technology based on how deer and other hoofed animals see, both spatially and colorimetrically.

Why does Sitka camo work?

“They’re most adapted to the wavelength of light that is most available when they move around the most.” Because deer can’t distinguish color shades as well as we can, wearing camouflage clothing containing similar colors actually makes you appear like one big blob to deer.

Does Gore own Sitka?

In 2009, W.L. Gore & Associates Inc., an American multinational company best known as the developer of waterproof, breathable GORE-TEX® Fabrics, purchased Sitka Gear, a high-performance system of hunting clothes.

Is Sitka gear made in China?

All of our gear is made in the USA, overbuilt, and guaranteed for life.

Why is Sitka camo so expensive?

The truth is; the materials Sitka gear is made of is used, with equal performance, by many other manufacturers. Sitka is no better than gear that can be had for half the price.

What is subalpine camo for?

GORE™ OPTIFADE™ Concealment Subalpine is designed for stalking and ambushing ungulates from ground level in tree-covered and vegetated terrain. Subalpine is optimized for engagement ranges of 50 yards and less.

Is Sitka owned by Gore?

Where is Sitka Gear made?

Sitka Gear produces 39 different pieces, ranging in price from $20 for a hat and $550 for a jacket. The pieces are made overseas and shipped from a distribution center in Vacaville.