What is fallback visitor ID?

Many Adobe customers have gone through the somewhat tedious process of allowing Adobe to set that cookie from one of their own subdomains, making it first-party. This is a fallback visitor ID cookie set purely in JavaScript, used when a browser visiting a website still on third-party cookies rejected Adobe’s cookie.

How does Adobe track unique visitors?

Instead of counting a single unique visitor for the entire time period, unique visitors count based on the selected metric. For example, you want to look at daily unique visitors for your site. If a visitor comes to your site in the morning and again at night, they count as a single daily unique visitor.

What is ECID in Adobe?

Overview. The Experience Cloud Visitor ID (ECID) is a universal, persistent ID that identifies users across all of the solutions in the Adobe Experience Cloud.

What is cloud marketing ID?

The Marketing Cloud ID Service (MCID) provides a universal, persistent ID that identifies your visitors across all the solutions in the Marketing Cloud. It can replace ID generation code for services such as Analytics, Audience Manager, Target, and other Marketing Cloud solutions or features.

What is AMCV cookie?

The AMCVS cookie serves as a flag indicating that the session has been initialized. Its value is always 1 and discontinues when the session has ended. Domain. The AMCVS cookie is set in the first-party domain of a browser. This means it is set in the domain of the site currently visited by a user.

What are visits in Omniture?

Visit: To Omniture (and not necessarily to other analytical platforms) a visit is a 30 minute period of time that a user is on the site. If a user navigates to a site, looks at three pages then leaves and navigates back within 30 minutes – that is still counted as one visit.

What is a unique visitor to a website?

A unique visitor is a term used in marketing analytics which refers to a person who has visited the website at least once and is counted only once in the reporting time period. So if the user visits the web more than once, it counts as one visitor only. It’s also called a “Unique User”.

What is Adobe cloud ID?

The Adobe Experience Cloud Identity Service (ID service) provides a universal, persistent ID that identifies your visitors across all the solutions in the Experience Cloud. It can replace ID generation code for services such as Analytics, Audience Manager, Target, and other Experience Cloud solutions or features.

What is ECID context?

Execution context ID (ECID) is a unique identifier to correlate events or requests associated with the same transaction across several components. The ECID value for a particular request is generated at the first layer and is passed down to the subsequent layers.

What is Adobe launch?

Extensions: Integrations built by you Extensions are the pluggable modules that developers can add to extend the platform and provide new or templated functionality to Launch by Adobe.

What is Mscom demdex?

This is a game changer for cookies like mscom.demdex.net and businesses like yours. Without some intervention, privacy first puts your customer relationships and important marketing partnerships at risk.