What is the differentiation strategy used by Maxis?

Maxis Berhad uses product differentiation to target different group of the customers. Different group of customers may have different needs and wants. Different plans and services are offered to reach the different group of customers.

What is the market structure for Maxis?

Maxis, Celcom and Digi are considered as 3 large sellers competing with each other. These 3 telecommunication firms are considered as oligopoly. Oligopoly is also known as a market structure in which a small amount of interdependent firms compete with each other.

Is Maxis monopoly?

Maxis do not come under Monopoly. It has very few seller (which is dominated by a few large firms).. It deals with Homogenous as well as Differentiated Product.

Why is Maxis successful?

Maxis Berhad (Maxis) delivered solid operational performance in the fourth quarter ended 31 December 2019, driven by strong postpaid growth, high and stable mobile ARPU as well as consistent growth in fibre subscriptions in both Consumer and Enterprise.

What do Maxis do?

Maxis is the leading converged solutions provider in Malaysia providing a variety of high quality digital services encompassing voice, data, and solutions. We are passionate about bringing together the best of technology to help people, businesses and the nation to Always Be Ahead in an evolving world.

What is Maxis vision?

Their vision is to bring the future to their customers’ lives and business in a manner that is simple, personalized and enriching, by efficiently and creatively harnessing leading-edge technology.

Why did Maxis share price drop?

It noted that this decline was largely due to the temporary lack of international roaming income on account of Covid-19, but this was offset by growth seen in its enterprise and fibre businesses. In terms of monthly average revenue per user (ARPU), postpaid ARPU declined to RM83 from RM90 in 4QFY19.

What is Maxis full name?

Maxis in 1918. Doctor Ludvig Maxis is an antagonist of the Zombies and was a scientist who was part of the Group 935. He first appears in the Der Riese radio messages, although he is briefly mentioned in a radio message in Shi No Numa.

What is the difference between Hotlink and Maxis?

The Maxis brand offers mobile postpaid plans and broadband internet plans. Hotlink is a brand of Maxis that provides both mobile prepaid and postpaid plans. Although Hotlink stores do exist, you will mainly find Maxis stores.

How would you describe Maxis?

Maxis Communications or Maxis Berhad is a communications service provider in Malaysia. Headquartered in Kuala Lumpur, Malaysia, it provides a variety of communication products, applications and value added services for consumers, large enterprises as well as small & medium business owners.

Who is Maxis owned by?

Ananda Krishnan
Maxis is more than 60% controlled by Usaha Tegas, a private investment arm of Malaysian billionaire Ananda Krishnan.

What are the economic benefits of product differentiation?

Provides economic benefits. Product differentiation is economically advantageous to a company. It provides a reason for consumers as to why their product is worth investing in, as opposed to all the other substitute products available in the market. A successful differentiation campaign boosts sales for a company by a significant margin…

What is non-price differentiation?

Non-price differentiation Products, in this case, are differentiated by form, shape, feature, function, color, customization, durability, quality, services, etc. 1. Vertical Differentiation Vertical differentiation focuses on differentiation in a product based on quality.

What are some examples of differentiated products?

Examples of differentiated products might include the fastest high-speed Internet service or the most gas-efficient electric vehicle on the market. Product differentiation depends on consumers’ attention to one or more key benefits of a product or brand that make it a better choice than similar products or brands.

When does horizontal differentiation emerge in the market?

When products are different according to features that can’t be ordered in an objective way, a horizontal differentiation emerges in the market.