What is through the line promotion?

“Through the line” refers to an advertising strategy involving both above and below the line communications. This enables an integrated communications approach where consistent messaging across multiple media create a customer perception.

What is ATL and BTL advertising?

“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.

What is ATL BTL and TTL in marketing?

Today, these marketing strategies fall into two distinct categories – Above the Line (ATL) and Below the Line (BTL) activities. Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously.

What is through the line marketing examples?

THROUGH THE LINE ADVERTISING In a nutshell, it’s a marketing strategy that is used for campaigns that seek to achieve brand building as well as conversions. An example of TTL advertising is digital marketing strategies that offer ATL advertising benefits while acting as BTL communication to the customers.

What is ATL and TTL?

‘ATL Marketing’ stands for ‘Above the Line Marketing’. ‘TTL Marketing’ stands for ‘Through the Line Marketing’. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions.

What is BTL example?

BELOW THE LINE ADVERTISING Some examples of BTL promotional mediums include: Outdoor advertising (billboards, posters, banners etc) Direct mail marketing (e-mails, text messages etc) Brand Activations.

What is BTL and TTL?

‘BTL Marketing’ stands for ‘Below the Line Marketing’. ‘TTL Marketing’ stands for ‘Through the Line Marketing’. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions.

What is meant by below the line promotion?

Key Takeaways. Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.