What should a media kit include?

What should be in a media kit?

Media or PR contact information. In the event a member of the press should reach out to an organization, who should they contact?
Important and recent press releases.
Company background.
Leadership biographies and headshots.
Logos.
B-roll footage and still photographs.
Other elements.

What is media kit in PR?

A press kit is also known as a media kit. Public relations (PR) professionals of all kinds use press kits regularly. A press kit often includes photographs, brochures, a press release, details of past press coverage, a bullet point or fact list, executive biographies and information on digital media.

How long has press kits been around?

The press release originated during the year of 1906, after a train wreck in New Jersey took the lives of more than 50 people.

What is a media kit template?

Used 1354 times Share. A media kit (or press kit) is a document that includes information about your business along with different brand resources that are put together for reporters and media contacts who want to write about your company.

What is a media kit influencer?

An influencer media kit is like a portfolio, resume, and a digital business card all rolled into one. It’s a compact, easy-to-read document that you can send to brands as a way to introduce yourself. In one neat package, it tells the brand everything they need to know about you and your influencer status.

What are media kits?

A media kit is a package of information, assembled by a company, to provide basic information about itself to reporters.

Who needs a media kit?

A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message. When you take on a new client, he or she will likely have lots of questions about your products or services.

WHO issued first press release?

Ivy Lee
The first press release is credited to Ivy Lee: in 1906 his agency was working with the Pennsylvania Railroad at the time of an accident. Rather than waiting to see how journalists would cover the story he wrote up a release and proactively distributed it to journalists.

Are media kits still relevant?

Are press kits still relevant? Yes, press kits are still relevant for both online and offline businesses. Many companies now add an electronic press kit to their websites for journalists to find important information, quickly and easily.

How do you make a 2021 media kit?

Here are the steps that you need to follow to create an influencer media kit: