Which beverage company uses Santa since 1931?

Coca-Cola Santa Claus
This is the first image of the Coca-Cola Santa Claus by artist Haddon Sundblom, introduced in 1931. The ad appeared in The Saturday Evening Post and Collier’s in December 1931. The brand decided to tie Santa Claus and Christmas to the drink because people often thought Coca-Cola was a drink for the hot summer months.

Which famous brand helped Santa Claus with his chubby look?

The original Coca-Cola advertisements featuring Santa were created by the artist Haddon Sundblom back in the 1930s. Sundblom is credited with solidifying the contemporary image of Santa known to Americans and many Europeans: red suit, white beard, big belly.

What is Coca Cola famous for at Christmas?

Interestingly, many people believe that the Coke brand is responsible for creating Santa Claus — the iconic figure of the holiday season. While this isn’t entirely true, it is certain that Coca Cola changed the image of Father Christmas forever.

Did Santa used to be skinny?

Actually, the original Santa was rather slim, but cartoonists and commercial ads artists gave him a makeover. The story of Santa Claus stems from a real man who started out as a monk and became the patron saint of children. He was known for his generosity and for discreetly helping the poor and unfortunate.

How did Santa get fat?

So, when Santa started rationing himself each January, to eating only HALF the calories his body needed, not only was he eating WAY TOO LITTLE calories even for a normal person…he was literally STARVING himself and his body needs. So, yes, he effectively lost fat; BUT he also lost a LOT OF MUSCLE MASS.

Who is the illustrator of the Coca Cola Santa commercial?

Archie Lee, the D’Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the campaign to show a wholesome Santa who was both realistic and symbolic. So Coca-Cola commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images using Santa Claus — showing Santa himself, not a man dressed as Santa.

How did the Coca Cola Company create Santa Claus?

Did Coca-Cola create Santa Claus? | The Coca-Cola Company. Coca-Cola did not create the legend of Santa Claus. But Coca-Cola advertising did play a big role in shaping the jolly character we know today. Before 1931, there were many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even …

When did the first Santa Claus commercial come out?

The Coca-Cola company claims on its website to have essentially invented the modern-day Santa Claus when, in 1931, it commissioned illustrator Haddon Sundblom to develop some advertising images for a campaign.

When did the first Coca Cola Christmas ad come out?

The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke.